I worked with Hammer & Nails’ Northeast Head of Franchising on a LinkedIn lead gen campaign built around shareable content about hair and grooming to generate buzz about purchasing an H&N franchise.
The campaign ran through Don Yurick’s LinkedIn page. Don is the Northeast Head of Franchising for Hammer & Nails. Don came to me with a list of statistics organized into 5 topics; I suggested LinkedIn carousels:
Even though the campaign was shared from Don’s page, we decided to borrow from H&N branding. I picked a couple of elements from H&N’s branding:
body copy typeface
I used free stock photos and converted them to grayscale to ensure the copy is hero. I put diversity front and center and looked for candid photography.
I took a “light” infographic approach to ensure the content was engaging but not overwhelming because the designs featured both photography and copy.
Don’s posts were shared multiple times by colleagues as well as by the Hammer & Nails corporate page itself. Most importantly, the content inspired 7 people to have franchise conversations with Don, and 4 additional people outside of Don’s region.
/ interjection / scandinavian
1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.