beliefs

design should delight

Design has the power to both enrich our lives and our bottom lines. And we do so by ensuring delightful experiences at every juncture. Digging deep, asking tough questions, experimenting and obsessing are only some of the tools we “designers that delight” use to craft as seamless and beautiful digital products.

define the problem first; ask lots of questions

Often, we start with a loosely defined challenge. Or, the client thinks it's Challenge A. But upon inspection, I discover the challenge is deeper and broader. That's why I always begin my asking a lot of questions.

the design process is non-linear — and, at times, unpredictable. but we often find something unexpected.

The design process does not follow a linear path from A to Z. I do, however, begin every project with a discovery stage, soaking up everything and anything I come across in ideation, which runs the gamut from user research and interviews to peer-reviewed scholarly journals full of both qualitative and quantitative data. Another hallmark of my process is exploration, experimenting with a multitude of possibilities before honing in on the top ideas.