roles: design | consulting | creative strategy & direction
Revolutionary but largely unknown to consumers, chemical compounds known as terpenes possess enormous medicinal potential. For Terp's Candy, I was asked to develop brand strategy, identity and packaging that would appeal to fans first of homeopathic medicine and later, cannabis aficionados.
Visual cues are this brand's best strategy for combating the multiple obstacles to making its way into consumers' hearts. Common visual approaches to medicinal packaging illuminate the candies' medicinal effects, and irreverent and playful graphics, fonts and colors speak to the candy crowd.
A classic logotype provides another cue to the nature of terpenes as chemical compounds, borrowing the visual of connected atoms.
The sweet spot for a tagline? Up to 5 words and geared toward memorability. The client felt we hit the mark here with “sweet relief.” It communicates the benefits of terpenes as well as the candy category and has potential for memorability due to its internal rhyming.
Adding a touch of whimsy and character, illustrations that communicate the candy’s flavor anchor the packaging.
HEAR FROM THE CLIENT
- "I cannot imagine where our company and brand would be without Samantha. We created this innovative product and were unsure how to present it to the world; she guided us through creating the package design, how to think about our brand and keep our message on point. From the beginning her thought provoking questions fueled conversations which refined our vision and goals. Terp's Candy packaging gets compliments from everyone, before someone opens a bag to try a Terp they must be drawn to it. With her designs, she went far beyond our expectation."
Jeremy Olson, President of Terp's Candies
/ interjection / scandinavian
1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.
© Copyright 2023, Samantha Bohn.