- My first task was to help concept a name. I recommended Vision, with the "i" and "o" as the number "10" to reinforce the forecasting relationship of a decade.
- My second major task was to develop the IA, wireframes and ultimately the UI design, with a visual system rooted in the line graphics of the logo.
- Throughout these design tasks, I was also helping the marketing team develop the needs, priorities and timeline for development of further deliverables.
Hear from a stakeholder
Joe Kornik, Director of Brand Publishing, Protiviti
"Samm delivered a smart, strategic and contemporary design aimed at senior executives. She struck the perfect balance between edgy and professional in her design approach, and her instincts are spot on when it comes to finding the right approach to amplify the content to meet its overall goals. She's a designer who really understands editorial, which is a bonus! In addition, Samm was an absolute pleasure to work with; she's super organized, deadline-oriented, proficient and diligent."
Hear from my colleague
Garry Reynolds, UK Director of Marketing, Protiviti
"I knew I could call Samm when I needed strategic advice on new projects. Her quiet focus on brand excellence sets the standard as she handles any situation calmly and patiently ensuring alignment to brand. This is one person for me who has been an ideal art director. Any organization would be lucky to have Samm as part of the team."