roles: design | consulting | creative strategy & direction
Visual cues are this brand's best strategy for combating the multiple obstacles to making its way into consumers' hearts. Common visual approaches to medicinal packaging illuminate the candies' medicinal effects, and irreverent and playful graphics, fonts and colors speak to the candy crowd.
The Intern Challenge
- Students privy to the campus recruiting marketing who were selected among Protiviti’s 300+ interns now take the next step and head to Florida for a 10-day adventure and training session before joining their local offices for 8-week internships.
- The Intern Challenge is housed in the same messaging they receive with their leave-behind.
- Event experience is extended to show real-life ways they can “live something different” while hoping to inspire them to ask themselves how they will do the same.
Role — Art direction and design. Illustration by George Yui.
/ interjection / scandinavian
1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.
© Copyright 2023, Samantha Bohn.