Visual cues are this brand's best strategy for combating the multiple obstacles to making its way into consumers' hearts. Common visual approaches to medicinal packaging illuminate the candies' medicinal effects, and irreverent and playful graphics, fonts and colors speak to the candy crowd.
"Samm was my go-to intellectual design partner on DAM projects, leading the charge to bring efficiency and clarity to the employee experience of finding and using marketing assets. From custom curated portals, to eye catching UI, Samm went above and beyond to ensure that the right assets were found and used correctly. I could always count on Samm to think through the implications of an operations decision and follow through not only with the logistical elements but with advocacy. Her initiative to fully utilize the platform and her strategic guidance for direction is what led us to such strong numbers in adoption of the DAM tool and positive feedback. Samm is who I want in my corner for digital transformation projects."
"Over the 5 years I've worked with Samm as my AD, our team, reputation and design philosophy have changed dramatically under her leadership. Samm is extremely skillful in juggling and handling multiple projects and/or partners that require her attention in different ways. Her title is Art Director, but I've witnessed her as a lead designer, project manager, saleswoman, customer relations specialist, and branding strategist. Our team has become a strategic partner instead of a service provider, and that is due in no small part to the incredible results and strong relationships Samm has built with the leadership team."
"One of my favorite things about Samm is her consistently thoughtful feedback on design. No matter how last minute it may be, she is patient, yet firm when need be, and always goes the extra mile to make sure questions are answered and support rendered wherever it is needed. Therefore, based on her creativity, communicability, punctuality, leadership, ability to work in a team, and also considering her skills in brand development, she makes a great art director."
/ interjection / scandinavian
1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.