Pan-O-Gold, the Upper Midwest's leading supplier of consumer bread, had been operating a foodservice division for several years, but had done so without a formal system of sales materials and a website.
I was tasked with building assets for the B2B audience of Pan-O-Gold, the Upper Midwest's leading supplier of consumer bread, starting with photography of nearly 100 products, which informed a print sales system of catalogs and sell sheets. A robust website — also from scratch — came next, where I first developed the IA, resulting in a site that put POG's best feet forward: capabilities that are greater and more robust than any competitor.
/ interjection / scandinavian
1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.