creative strategy & direction :: art direction & design :: web design & development

mn neonatal physicians

Challenge

I was asked to reposition MNNEO as a national resource through an updated brand and website.

Solution

I was asked to reposition MNNEO as a national resource through an updated brand and website. Although MNNEO sought to be a national resource among peers, its brand still needed to be approachable to the people most impacted by their work: the families of the infants in their care.

outreach

For almost a decade, MNNEO has distributed "12 Months of Hope" calendars to clinics throughout the Upper Midwest. Although the calendar concept is dated (pun intended!), it has proven to be an instrumental marketing tool due to the engaging stories, fun themes and design.

Illustrations were done by both myself and Aaron Guck.

Work done at Thelen

/ interjection / scandinavian

1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.