creative strategy & direction :: art direction & design :: web design

ledge wealth


Armed with a logo, build a brand and further assets for Ledge's audience of down-to-earth, agricultural clients who need wealth management services.


After a discovery process with the client to determine the motivations and needs of their core audience of older, agricultural families and couples, I oversaw the development of a website and collateral that aimed to be informative, concise and approachable with familiar photography.


Work done at Thelen

/ interjection / scandinavian

1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.