creative strategy & direction :: art direction & design :: web design
ledge wealth
Challenge
Armed with a logo, build a brand and further assets for Ledge's audience of down-to-earth, agricultural clients who need wealth management services.
Solution
After a discovery process with the client to determine the motivations and needs of their core audience of older, agricultural families and couples, I oversaw the development of a website and collateral that aimed to be informative, concise and approachable with familiar photography.
