Using the existing logo, rebuild Kay's Naturals brand to compete on shelf with mainstream gluten-free and "all-natural" products.
While many natural foods borrow the same look as their competitors (ample use of white, textures indicative of "natural"), research points to the success of packaging redesigns hinging on how disruptive they are on shelf. This redesign of Kay's packaging does just that.
/ interjection / scandinavian
1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.