roles: design | creative strategy & direction

'i'm a model' social campaign


Since reinventing the face and strategy of H2You's public awareness efforts in 2014, annual campaigns have focused on the strategy of "educational but entertaining." In 2016, the goal was to take that strategy to social media following successful experiential efforts with the same strategy.


2016's concept revolved around the statement "I am a model for clean water" and focused on the use of community influencers. The resulting parody ads funneled through H2You's page and promoted by influencers resulted in engagement numbers above and beyond expected.


Work done at Thelen

/ interjection / scandinavian

1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.