roles: design | creative strategy & direction | copywriting

h2you experiential photobooth

Challenge

Following the rebranding of this water education group, develop a guerilla campaign that reaches community members in ways the group has never before.

Solution

After generating ideas for "guerilla" marketing, I instead recommended an experiential event booth aimed at the astounding number of festivals and community events in Central Minnesota. The resulting "lifesize aquarium photobooth" was built on an extremely low budget and has since skyrocketed in ROI, increasing engagement levels 3,000 percent.

Photobooth trinket

Participants walk away with a trinket, which includes an instant-printed Kodak photo attached to a magnetic card.

reception

This project was completed in 2013

Work done at Thelen

/ interjection / scandinavian

1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.