roles: UX & UI | front-end dev | design | illustration | creative strategy & direction

country hearth breads


Without altering its logo, reposition Country Hearth bread with a new brand strategy and website, messaging and overall design.


The brand revitalization of decades-running Country Hearth began with a giant step back, defining the brand and the people who buy it. Country Hearth's breads are novel among commercial bread manufacturers in that it doesn't put profit ahead of quality products by using inexpensive, corner-cutting ingredients such as high-fructose corn syrup. That message of quality and simplicity is carried throughout, using clean, bright and wholesome-looking elements.

Consumer website

This work was done 2012 - 2013

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Campaign website

This work was done in 2013

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Loyalty program promotion

This poster was designed to be displayed in schools to promote saving UPCs at home.

This work was done in 2014

/ interjection / scandinavian

1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.