adobe measure motion graphics

audience

B2B marketers

role

art director, motion designer

project type

video, motion graphics

challenges
  • Adobe B2B buyers' journey is complex, requiring close analysis and understanding.
  • Show Adobe Marketo Measure's UI alongside the story of every-touch attribution.

Scenes

I was responsible for the storyboard, concept, and transitions, some of which I've posted below. Key scenes capture Marketo Measure's every-touch attribution, the simplified UI, and the current state of marketing attribution.

Every-touch attribution

Simplified UI

Marketing attribution without Marketo Measure

Hear from my colleagues

[Samm] combines exceptional design skills with a deep understanding of digital technology and how design and content fit together. She approaches projects holistically to produce designs that succeed across aesthetic, audience, and business performance criteria. Highly recommend for senior design and creative director roles.

Karen Spinner, former Director of Content at The Argonaut

From day one, [Samm] brought a strong sense of curiosity, a proactive approach to tackling challenging projects, and a constant drive to improve our processes, tools, and overall creative output. With a background that spans art and design, systems thinking, UX/UI, process design, and copywriting, Samantha consistently stood out as a thoughtful, articulate, and high-performing team member. Her ability to clearly explain her design thinking made her an invaluable collaborator across disciplines.

Dan Cooper, former Creative Director at The Argonaut

/ interjection / scandinavian

1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.

© Copyright 2025, Samantha Bohn.