roles: design | event planning | creative strategy & direction

12-hour student design challenge

Challenge

Armed only with a name, I was tasked with developing a competition for students to work with nonprofits in need of marketing and design assistance. I planned the event as well as developed the visuals, including the trophy concept of a geometric hourglass, which was realized in digital form as well as IRL as a traveling trophy.

Solution

Armed with only a name, I was tasked with developing a competition for students to work with nonprofits in need of marketing and design assistance. I planned the event as well as developed the visuals, including the trophy concept of a geometric hourglass, which was realized in digital form as well as IRL as a traveling trophy.

2014 winning team and Ad Fed organizers.

2015 winning team and Ad Fed volunteers and organizers.

The larger of the trophies stays with the winning team's college for the following year, while the mini versions go to each team member.

Each team presents to an audience of peers, professionals, family and friends, and the judging panel of five area marketing and design professionals.

Creative brief development

Working directly with the nonprofit, I oversaw and wrote thorough creative briefs for the teams to work from throughout the day. View the 2014 brief or 2015 brief.

For the first two years of this event, I oversaw all event-planning including communications and marketing as well as the concept for the trophy and the accompanying poster. In addition, on the day of, I served as a mentor to several teams and emceed the presentations and award ceremony.

reception

I am deeply grateful for your wonderful work with the Design Challenge held in the winter with students who benefited nicely. You are one amazing organizer.
— Keith Christensen, Design Professor at St. Cloud State University
I just wanted to thank you for everything you (and others) have done leading up to the 12 Hour Challenge. I also wanted to give you some feedback on how it helped me as a student and as a future professional. I returned to school today … different: I walked into classes with more experience, confidence, and optimism. It's been a long couple years for me, and this was the best experience I've had in that time. So again, I am very grateful for the time you and your colleagues have given to the event.
— Adam, student at St. Cloud Technical College
I just wanted to send a quick thank you for assisting our team in the Design Challenge. This challenge really threw us for a loop and I don't think we could have pushed through the fog as well without you.
— Christina, student at St. Cloud State University

roles: design | event planning | creative strategy & direction

12-hour student design challenge

Challenge

Solution

reception

— Keith Christensen, Design Professor at St. Cloud State University

— Adam, student at St. Cloud Technical College

— Christina, student at St. Cloud State University