roles: UX & UI | design | creative strategy & direction

red star stop hunger now campaign

Challenge

Using the newly created brand guide for Red Star that I led, design materials for a campaign promoting Red Star's cause marketing partnership with international hunger-relief organization, Stop Hunger Now.

Solution

With the newly created brand guide for Red Star that I led, now was prime time to showcase Red Star's overhauled look and feel. With modern retro at the center of the rebrand, shareable graphics entice bakers to help share Red Star's penchant to "bake the world a better place."

This project was completed in 2014.

Work done at Thelen

/ interjection / scandinavian

1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.