Revolutionary but largely unknown to consumers, chemical compounds known as terpenes possess enormous medicinal potential. For Terp's Candy, I was asked to develop brand strategy, identity and packaging that would appeal to fans first of homeopathic medicine and later, cannabis aficionados.
Visual cues are this brand's best strategy for combating the multiple obstacles to making its way into consumers' hearts. Common visual approaches to medicinal packaging illuminate the candies' medicinal effects, and irreverent and playful graphics, fonts and colors speak to the candy crowd.
/ interjection / scandinavian
1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.