- My first task was to help concept a name. I recommended Vision, with the "i" and "o" as the number "10" to reinforce the forecasting relationship of a decade. I then worked with a designer on my team, George Yui, to design the logo.
- My second major task was to develop the IA, wireframes and ultimately the UI design, with a visual system rooted in the line graphics of the logo.
- Throughout these design tasks, I was also helping the marketing team develop the needs, priorities and timeline for development of further deliverables.
Hear from a stakeholder
Joe Kornik, Director of Brand Publishing, Protiviti
"Samm delivered a smart, strategic and contemporary design aimed at senior executives. She struck the perfect balance between edgy and professional in her design approach, and her instincts are spot on when it comes to finding the right approach to amplify the content to meet its overall goals. She's a designer who really understands editorial, which is a bonus! In addition, Samm was an absolute pleasure to work with; she's super organized, deadline-oriented, proficient and diligent."
Role — IA, UX & UI, creative strategy, program development. Logo by George Yui.
This project was completed in 2021
Hear from my colleagues
Garry Reynolds, UK Director of Marketing, Protiviti
"I knew I could call Samm when I needed strategic advice on new projects. Her quiet focus on brand excellence sets the standard as she handles any situation calmly and patiently ensuring alignment to brand. This is one person for me who has been an ideal art director. Any organization would be lucky to have Samm as part of the team."
Cait Jensen, Brand Lead of Employee Experience, Protiviti
"Samm has always impressed me with her professionalism, her ability to take any small idea and enhance it and build upon it to provide outstanding deliverables that could be used (and evolved upon).
Samm is such a talented individual and such a pleasure to work with. Thank you for all your hard work, Samm!"
Divya Malhotra, Senior Specialist, Creative Team, Protiviti
"I consider myself fortunate that we crossed path and I had privilege to work with most talented and visionary Art Director for course of 5 years. Her ideas just lights up the entire room and her excellence towards brand understanding is remarkable. My all time to-go-person.
Samm’s direction and leadership has changed the brand standards which has not just inspired me and entire team but also shifted the dynamics of business. From designing to leadership she has mentored me throughout.
Her ability to add value and do the right thing in every possible situation has made her unique and any organisation would be lucky to have her in their leadership team."
