Through this self-initiated project, rebrand Oklahoma, first by defining who Oklahoma is and where it's going. Then, develop a new identity and materials for the Department of Tourism and other initiatives.
Oklahoma's current slogan, "Native America," presents an archaic model of the state, one that has grown tremendously and continues to do so in all areas including business, tourism and ecotourism. This conceptual project proposes that the state adopt the slogan "Changing Shape." The slogan reshapes the nation's perception of the state by playing with its most well-known feature: its cleaver shape. This project includes a moving guide, which aims to entice people to move to the state; a license plate; a new slogan; and a new logo, which features a custom typeface.
/ interjection / scandinavian
1 You’ve just taken in a lot! Some would call it “the end.” I, however, call it “the beginning” — perhaps of something beautiful. Let’s find out together.