Antiquated internal system: Due to logistical barriers with replacing the chamber's internal system that controls priority information including membership data, the events calendar and business directory, my hands were tied when it came to addressing user experience concerns within those areas. That system is also significantly dated, allowing the use of only iFrames to incorporate the content. There was, however, some flexibility to the layout of the iFrames and how we used them, which improved those areas in what was the best-case scenario at the time.
The first major task I lead was a full content inventory and reorganization, resulting in a new IA. After this effort, I developed custom user interfaces for the newly defined or reorganized sections such as programs, advocacy and membership.
Armed with only a logo, I refreshed the chamber's brand by updating their core brand assets such as color palette, typography and simple graphics such as abstract office photos that create a rich if not subliminal texture eluding to a business environment.
Throughout the project, I lead the process internally and presented at each stage to the client.
- I liked that you spent time talking with me about the user experience and what that meant that was different from what we were already doing — and that you did that from the very first time we talked about the site. You took time to explain the value of thinking about the website from a perspective that is different than the perspective that would be held by the staff. And I felt listened to. We talked about the truly critical pieces of the website (the calendar of events and the business directory) and you listened and addressed those.
You also came up with good/clever ways to fit in things that we wanted that would otherwise be clutter. You kept us focused on the end goal: a comprehensive, dynamic, intuitive website designed for our audience.
— Gail Ivers, Chamber Vice President
- Just wanted to say kudos to all of you, the St. Cloud Area Chamber website is 1.7 million times better than it was! Nice job!
— Ann Kennedy, Chamber member